Open Opportunity

Paid Search Manager

Remote Position, West Coast Hours

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We are an advertising agency that combines media buying expertise, industry experience and intensive analytics to deliver the most effective TV & radio campaigns for the legal industry. We are looking for a Paid Search Manager. This position will serve as a member of a top-notch team of digital professionals within a rapidly expanding organization, providing room for advancement and growth. The Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The successful candidate will be able to understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

  • Manage, review, and perform daily account responsibilities associated with Google Ads and Bing Ads for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other Digital team members to meet client goals.

Professional Competencies

  • Passion for Search and digital marketing.
  • Outstanding ability to think creatively, and quickly identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • Professional Skills & Qualifications
  • At least 1-2 years’ experience in Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • Any experience level with Social media buying/planning is a plus.
  • Google Ads certification required / Bing Ads certification a plus.
  • Bachelor’s degree required / Master’s degree a plus.