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Chief Operating Officer

Los Angeles

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COO oppty w/ PE-backed, hyper-growth, on-demand massage leader Soothe.

Seasoned Commercial Operator for PE-backed On-Demand Massage Services Startup in Hyper Growth

Our Los Angeles based client, Soothe delivers world-class, on-demand massage to a client’s doorstep (home or office) in as little as one hour, providing quick and easy booking capabilities with its web and mobile apps. In a short time, Soothe has become the proven leader in a valuable and fast-expanding market. Soothe has raised close to $50M of private equity led by Riverside Company, a testament to its appeal and potential.


Soothe has launched its service in 47 cities (25 in the last six months alone!) and multiple countries, including the U.S., U.K, Canada and Australia. Soothe continues to scale its operations worldwide to cement an already formidable position as the leading on-demand massage and wellness company introducing the convenience of booking same-day massages to an eager and ever-widening customer base.

Beyond delighting consumers, Soothe helps its independent massage therapists earn 2x-3x the industry average while managing work schedules that are flexible and convenient.


Soothe is not a startup, and it is definitely not a turn-around. Nothing is broken and the direction of the business is up and to the right. Some of the company’s biggest current and future challenges spring from it’s rapid scaling and the COO will be called on to leverage his/her experience, successes and failures to help predict changes and stay ahead of the curve.


Soothe is looking for a unicorn candidate who is a disciplined Operational Leader that will make sure all the trains are running on time, own the cadence and build and enforce a time table. This experienced and professional manager will also have the presence and EQ to quickly gain the respect and trust of the Founder/CEO and establish a balance between mentoring him in executive management while respecting the chain of command.


The ideal candidate will have been through similar rapid growth (ideally Series A/B to IPO) and been a key contributor to a successful exit. S/he will become the 4th leg of the stool along with the CEO, CTO and CFO and take ownership of many of the commercial aspects of the business including but be limited to:

  • Supply Side of the marketplace ensuring both liquidity and quality amongst Soothe Therapist
  • B2B Sales. This includes channel partnerships and making Soothe massage the killer employee retention and satisfaction benefit
  • Full Customer Lifecycle build a client services team and process to optimize customer and therapist satisfaction and generate sustainable growth of client Lifetime Value (LTV), with special emphasis on generating repeat bookings.
  • Future Strategy. Soothe is a technology company at heart, and aims to capitalize on the high performance model it has built to move into other verticals.

The COO will oversee multiple functions, teams and a P&L, but additionally will have the presence and the command to create accountability above the three other members of the leadership team, evolve the existing operational metrics and KPIs and hold the organization accountable to well-articulated goals and objectives.

If you’re interested or know someone who is,  please check the downloads section above for a more detailed  Opportunity Description as well as our Candidate Proof Points document.  We greatly appreciate your support. If we can be a resource to you in any way, please don’t hesitate to give us a ring.