Open Opportunity

Chief Marketing Officer

Culver City, CA

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Overview

MeUndies has disrupted the traditional market for men’s and women’s premium underwear with a model that cuts out the retail middleman. The company has been built from scratch as a vertically integrated, direct-to-consumer entity that does it all. This includes everything from design, manufacturing, marketing and web development, to fulfillment and shipping.
As a new lifestyle brand, MeUndies is transforming how people perceive and buy basics such as underwear and (soon) socks, bras and other items. The company’s mantra of delivering “The World’s Most Comfortable Basics” includes a relentless emphasis on quality and service.

Responsibilities

  • Ensure that all aspects of MeUndies marketing and communications are on-brand, consistent, and customer focused.
  • Develop and track appropriate metrics and success criteria for all marketing activities; decide which data to gather and analyze, and how to use it for improved decision making.
  • Manage existing team, MarTech, agencies and other vendor relationships to appropriate adapt and optimize to rapid growth and product line expansion.
  • Own the planning and budgeting process for marketing.
  • Optimize the marketing technology stack for the future of MeUndies.
  • Work closely with the MeUndies product team, and cross-functionally with other teams and departments.
  • Use test-and-learn to trial new marketing tactics, such as influencer marketing.

Requirements

  • Polished presence, self-confidence; able gain buy-in and create productive dynamics within a team.
  • A builder of teams and companies who has delivered high-performance results; is in tune with millennial culture; can empower and celebrate people.
  • Flexible and resourceful, with a figure-it-out-and-get-it-done mentality; not afraid to make mistakes quickly and course-correct.
  • Flexible and resourceful, with a figure-it-out-and-get-it-done mentality.
  • Proven high-level strategic, creative-thinking, and problem-solving abilities. More than just a tactical manager; brings vision to help shape overall company direction.
  • High intellectual bandwidth, but also street smarts and the gut to make the tough calls that don’t always flow from the data.